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Real Estate Data Analytics for Rental Property Owners

A Mini Model House Sitting on a Financial GraphAs a Forsyth rental property owner, you know that applying informed decisions is essential to your success. But on the flip side, gathering accurate and up-to-date information can be hard. In the past, real estate investing was based more on speculation and educated guesses than on absolute data. If you’d rather ignore the guesswork and minimize your risk, real estate data analytics is what you want. In this article, we will introduce you to the basics of real estate data analytics and share how you can make use of it to make wise investment decisions that will increase your profits.

Defining Real Estate Data Analytics

Real estate data analytics collects, organizes, and analyzes rental real estate market data. These particulars can help you perceive trends and patterns to help you make informed decisions about your investment property. This analysis is normally managed by specialized software.

There are different sources of data that you can make use of for your real estate data analytics. The most general source is public records, which include information on rental properties sold or listed for rent in the past. Another data source survey can impart insights into renters’ preferences. Besides that, you can additionally put into service data from your own rental property to track trends over time.

As you collect your data, it is necessary to organize it in a way that makes it manageable to analyze. One way to carry this out is to make a spreadsheet with all relevant data points. This will allow you to quickly sort and filter the data to find the information you are looking for.

Types of Real Estate Data Analytics

When you have gotten your data, you will need to analyze it to extract useful information. There are a few different variations of analyses that are oftentimes used in real estate data analytics:

  • Descriptive analytics: This analysis summarizes and describes your data. It can help find out trends and patterns in the rental market.
  • Inferential analytics: This sort of analysis goes one step further than descriptive analytics by making predictions according to the data. As an example, inferential analytics can be serviced to predict how changes in the rental market will alter your property’s value.
  • Predictive analytics: This type of analysis puts to use historical data to predict future events. Predictive analytics can calculate demand for rental properties in any area or perceive how changes in the market will affect your business.
  • Prescriptive analytics: This set of analysis combines predictive and inferential analytics to make predictions and recommend strategies that should be taken to achieve specific goals. By way of example, prescriptive analytics can effectively recommend pricing strategies for your rental property based on market trends.

Benefits of Real Estate Data Analytics for Property Owners

Now that you know and understand the basics of real estate data analytics let’s consider how you can make use of it to make progress with your rental business. Here are just a few methods that you can use data analytics to make better decisions for your single-family rental property:

  • Determine trends in the rental market: By probing data on rental prices and vacancy rates, you can see trends in the market. This info can aid you to adjust your prices to maximize profits.
  • Make informed investment decisions: By utilizing data analytics to research neighborhoods and compare properties, you can make informed decisions about where to invest your money.
  • Reduce risk: By using data analytics to take into consideration the risks involved with different properties, you can minimize your exposure to potential losses.
  • Better improve marketing efforts: By analyzing data on the preferences of renters, you can better target your marketing efforts and effectively attract more qualified leads.
  • Grow profits: By taking advantage of data analytics to make informed decisions concerning pricing, marketing, and investments, you can bring up your profits.

Real estate data analytics is a powerful tool that can be applied to better your rental business. Also, by examining your data, you can recognize areas that need improvement and make upgrades to greatly improve your rental income. Besides that, by employing data from surveys and public records, you can draw clear observations into renters’ preferences and transform your property accordingly to effectively attract them. A professional Forsyth property manager will have access to all the information we’ve gone over presently, besides having the critical expertise to assess and use the data to your benefit.

If you’re not presently making use of real estate data analytics to inform your decisions about your rental property, now is the time to commence this process. Take advantage of this very beneficial tool to set up your rental investment business for success.


Real Property Management Vesta repeatedly gathers up real estate data and makes assessments to extend our clients the best advice available. If you’d be interested to join the property investors who trust us with their portfolios, contact us online or call us at 478-257-7055.

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